Declaratie de feminitate

O femeie adevarata isi organizeaza garderoba cu precizia si hotararea cu care un departament de PR se ocupa de un eveniment.

Da, aici intra in joc cele mai neasteptate detalii, surprizele inerente, detaliile de finete si bibileala, semnatura subtila in spatele careia se organizeaza jocul social. Dar ce conteaza cel mai mult este vedeta ansamblului vestimentar. Personajul principal pe care oglinda, reflectoarele si publicul il asteapta cu sufletul la gura.
Oricat de generos ar fi dressingul personal cu toate capriciile tale,  o singura piesa de imbracaminte are dreptul si pretentia de a sta in centrul show-ului. Iar aceasta este rochia. Rochia la care visezi inca de cand ai apucat sa atingi pe furis materialul delicat al tinutei mamei, atunci cand se pregatea sa plece la o petrecere. Rochia pe care ti-ai compus-o cu ochii mintii inca inainte de a sti cum sa urmaresti corect curbura literei a la orele de caligrafie. Rochia in care ti-a fost furat primul sarut pe coapse, rochia in care vei spune da sau nu, rochia pentru zilele cu soare bland de mare, rochia pentru serile in care alegi sa-ti dezvalui secretele in soapte de iubire, rochia in care stii ca poti sa-i cunosti parintii, cea in care visezi la fericire cu un zambet melancolic pe chip, rochia care iti citeste gandurile, dorintele, framantarile, tanguirile.
Am dedicat aceasta campanie Rochiei. Pentru ca este vara, pentru ca ne simtim bine si pentru ca ea ramane cel mai versatil accesoriu al feminitatii.
Poarta rochie, fii feminina! De ce? Pentru ca nimic nu se compara cu efectul pe care il produce rochia perfecta, pentru ca ai incredere in tine atunci cand arati extraordinar, pentru ca, prin ea, vei pune lumea intreaga in miscare. Pentru ca timpul sta in loc, pentru ca zilele sunt prea cenusii ca sa ne ascundem in blugi, sa nu ne lasam mangaiate de valuri de matase, sa nu ne lasam prinse intr-un joc subtil al senzualitatii. Rochia pefecta este cea mai puternica declaratie. Nu de autoritate, nu de autosuficienta, nici macar de orgoliu. Ci de feminitate, eleganta, expresivitate. Rochia este propriul tau univers.
Te invitam sa inveti sa (te) porti(cu) rochiile preferate, sa te simti libera si frumoasa si la fel de colorata ca toate rochiile din garderoba ta. Si pentru ca puterea exemplului este covarsitoare, inspira-te din filmul dedicat campaniei Pe tocuri. Si nu uita sa participi la concursul nostrul.

Sursa foto: Dan Samoila

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CLIPURILE CAMPANIEI
Maria Marinescu loves online shopping
We love Jimmy Choo!
Aceasta rochie m-a ales pe mine
Ador sa port rochii
Rochia te face sa te simti femeie
My perfect dress
Am cumparat-o pentru ziua fetitei mele
Rochii, rochii, rochii!
Poarta Rochie
Poarta rochie, fii feminina!